QUESTION 1: In what ways does your media product use, develop or challenge forms and conventions of real media products ?

Below is a mood board showing a few examples of films we researched to gain ideas for our teen zombie horror. Within this mood board there is a mixture of both zombie and teen horror, as out opening sequence is a hybrid. In order to combined both together, we had to research the codes and conventions of both zombie horrors and teen horror movies. Below are just a few of the movies that proved influential to my group and allowed us to gain ideas from them to create our opening sequence.

Question 1

QUESTION 2: How does your product represent particular social groups?

Social groups. 3pptxBelow is a power point on how my media product represents various social groups. The powerpoint explores how Gender, Age and Ethnicity are all represented within the opening sequence. 

View more presentations from saskiaella17.

QUESTION 3: What kind of Media institution might distribute your Media project and why?

Personally i thought that the best distributor for our film would be Fox Searchlight.This is based on the fact that Fox Searchlight are sub-division of 20TH Century Fox that specialise in low budget British independent films.They have been the distributors of well known films such as "28 Days Later" and "Slumdog-Millionaire" which are there most well known films. Fox Searchlight specialise in a variety of genres, and rant specific to the genres they chose to distribute. Having distributed a film such as "28 Days Later" is very encouraging for us, considering our film follows a very similar concept and plot as "28 Days Later". I believe that they may be the best distributer for our film because they are a reliable and committed to their films. They would support and promote our film fully, even though promotion may be difficult seeing as we have a ver specific target audience, within a specific age limits.

Whilst conducting my research it became clear that many of the big Teen Horror movies are distributed and produced by large american companies such as e ‘Columba’ and ‘New Line Cinema’. However, it is very unlikely that these large American companies would want to be the distributor of a low budget independent British movie. Considering our film doesn't consist of a large amount of actors or special effects, our film will not be very expensive to produce. The National Lottery funding through the BFI would be our main fund to produce our movie, as they specialise in funding low budget independent British films such as "INHUMANE".

In order to distribute our film, we would have to embark on a distribution campaign. On a low budget we would be able to distribute our film globally by the use of the internet. Social networking sites such as Facebook and Twitter, will be very useful without the distribution of our film, as facebook is used by 8 million active users. This would spread the distribution of our film worldwide. By producing a viral distribution of our film will be a representation of our film, as it is about a virus going global, which you are unable to escape once you have been bitten.

We would also need to consider our film firstly being distributed to Cinemas, and then being produced onto DVD and Blue-ray form, which will then be purchasable from shops such as HMV, and online.

QUESTION 4- Who would be your audience for your media product

Our film is rated a 15+ so our target audience will be between 16 and 22 years of age. As a group we decided to rate our film a 15, as the film does contain graphic and disturbing scenes. We believed that anyone below the age of 15 would find our film to horrifying, yet our research that was carried out shows the majority of people above the age of 22 don't find horrors appealing.

Teen Horrors are aimed at teenagers from about 15 to early twenties. We followed the conventions of teen horror closely, as all of our characters are over the age of 15. Furthermore, we know that teenagers take the most pleasure in being scared yet still intrigued by the film, and they take up the largest target audience for horror films. Another convention of teen horror is that the teen actors within the film are reminiscent of of their own everyday lives.

I also decided to carry out a short questionaire  to 20 people in the range of our target audience. Of these 20 people 10 were male and 10 were female, yet the age groups varied, but were all in the range of our target audience of 15-22. Below is a copy of the questionnare that I distributed.

After collecting in the completed questionnaires I found common trends between particular age groups and genders, which i found useful in determining the target audience for our film. I found out that depending on the age, depends on what genre they life. i found that between the ages of 12 and 14 they mostly enjoyed comedy's and the boys preferred action adventures and sic fi movies. however between the ages of 15, and no older than 22 it showed that the girls enjoyed romantic comedy's as well as horror movies,yet the boys still enjoyed watching action, thrillers and horrors. Yet over the age of 22 i found that they weren't interested in horror or thriller movies, and once again the girls turned back to romantic comedy, and the boys action.Furthermore i found out that 15-22 year olds enjoyed watching horrors for the thrill and excitement they gained from it.They enjoyed being left in suspense, and the build up of tension that most horrors create. I found this Questionnaire very useful whilst conducting target audience research, because it didn't just highlight the target audience for our film, but also informed me of what creates a goof horror.




Typical Target audience blog: 

Name: Joely Campbell
Age:19
Nationality: British
Occupation: Student (currently studying History at Leeds university)
Favorite colour: Black
Favorite films: Scream and A Nightmare on Elm Street.

Hobbies: Going out with friends, attending pub and gigs with friends, watching television, reading gothic books, likes heavy metal and death metal, takes an interest in factual documentaries. Enjoys reading metal hammer and rock sound magazines. Occasionally visits the cinema. Regular user of Facebook, enjoys spending her free time on the internet.

QUESTION 5: How did you attract/ address your audience?

Below are a number of people aged between 15 -22 giving feedback to our opening film sequence "Inhumane". whilst conducting this research i ensured that i got people of different social class's and ethnicities to ensure my findings would be more accurate to our wide range of target audience. As well as giving positive feedback i ensured they stressed upon improvements for the video, so in the further i am able to take these improvements onboard, and create a better film. However a positive to all the feedback i collected was that everyone really enjoyed the opening sequence, and was left questioning me as to what happens next. All audience members were left in suspense, yet felt frustrated in wanting to know if the female characters survive. However i felt we had reached out to our correct target audience, as they all felt connected, with the film, and were able to relate to the lives of the teenagers.
Emma Hemming De Ali: aged 17




Josh Edwards: Aged 16



Imana Dion: Aged 18



Milo Hugh: Aged 20


Ellis Cameron: Age 15: Overall Feedback

QUESTION 6 -What have you learnt about technologies from the process of constructing this product ?

what did my group get out of using these products?


  DIGITAL VIDEO CAMERA

During filming i learnt a lot about the functions of a digital camera. A HD camera proved to be very beneficial whilst filming, it was small and light which gave us more control over our filming, enabling us to carry it sufficiently to various locations for filming. Digital cameras are much cheaper, so it was within our price range of filming. Digital cameras being so small and sufficient allowed us to travel to different locations easily. Our film is filmed in the night, which proved a real issue with the quality of lighting, however Digital Cameras respond really well to a small light source, enabling our shots to be clear and visible. Another advantage of the small HD camera is that you only need one person to be filming, whereas with a larger camera you would need two or three people to manage the camera. yet a great disadvantage was being so small, all of the buttons and controls were very small,and fiddily which became and complicated at times.

APPLE MAC

Having an imac at home, i only used it for the basic internet and Microsoft word,Yet working with an imac to produce a film I learnt a lot more about the different features that come with an apple mac, for example, how to "grab screen".






ADDITIONAL TECHNOLOGIES:

I learnt how to upload my powerpoint presentations onto slide share, and then get the embed code which will then allow me to upload my presentation onto my blog.

IMOVIE : this program taught me how to edit and put together our movie. Through the process of using this program I learnt how to speed up and slow down different clips, and adding additional writing on top of clips. I also learnt how to change the coloring of certain clips into black and white, and how to merge two different clips together smoothly and effectively. Using Imovie i learnt how to add images from google, and place them within my movie.

BLOGGER:

I learnt how to create a personal blog which i was then able to upload and embed all my information in a variety of formats in order to make my blog as interesting as possible, and keep everyone up to date with the processes we was taking to create our opening sequence.

YOUTUBE: By creating a youtube account it allowed me to gain the knowledge of posting videos online in order to gain feedback. However, the problem with youtube is the people watching and giving feedback on your film, may not be within you target audience, making you feedback unreliable..

QUESTION 7: Looking back at your Preliminary task what do you feel you have learnt in the progression from it to the full product ?

Above is our preliminary task, which was the first time, as a group we had to grapple with writing a script, and filming using a HD camera. Unfortunately i was unable to take part in the filming of this task as i had a drama exam, however i organised and edited the synopsis of the film. However, Carmelita did all the filming, Ameerah did all the editing and Sam was present as an actress. However the first film was not a success and was not pup to our expectations, this meant that the group had to re-film again, which proved challenging yet as a group they learnt a lot from the experience.

Above is our opening sequence of our film Inhumane. compared to our preliminary task there are clear differences with in the standard and quality of filming.I think it is interesting to look back on our preliminary task and see how much we have developed as a whole group within our camera work, acting skills, editing and creating a film as a whole. Within in this task Carmelita and Ameerah took charge of the filming.However due to unfortunate event, of no fault of our own Carmilita was unable to complete filming with us. Myself and Sam were both Actresses, and Ameerah also did the editing which i gave my input to.








One of the problems i encountered whilst using SoundCloud, is once you have uploaded your audio you are unable to edit it. Please could you fast forward to 5:08 where the actual audio begins. Very sorry for any inconvenience.